Would you want to sleep in bed sheets that depict some old cardboard boxes that are taped together? Do you want to go to bed thinking about all the homeless people in the streets? And would you like to drop 100 USD for this experience? 

The Swedish department store NK just released a new and in my opinion controversial design of bed sheets, somehow trying to create an idea of what it’s like to be homeless while raising the awareness of the matter. The positive sides of this, in my view, is first of all that the profit of the sales will go to the affected. Second is that it will bring the question to the surface and call for a debate (which I assume has already started)…

But couldn’t the concept of this design be just a bit prejudiced? Do all homeless people really sleep on cardboard boxes? Or is this a way of taking advantage of the homeless for financial gain?

I need to think about this one… What do you think?

Available for order online at Snurk (Dutch company that has designed the bed set).